Overview & The Challenge
Before partnering with Casago Smoky Mountains, 570 Country Oaks Dr was managed by another local property management company (Cabins USA). Despite being a beautiful property, it was struggling to reach its true earning potential.
The owner came to us facing several major roadblocks: low overall revenue, a noticeable decline in property care, and unacceptably low occupancy rates. In the entire year of 2025, the property only generated $35,370. Furthermore, essential maintenance had been deferred, leaving the property in need of a new deck and updated amenities to remain competitive in the luxury market.
What We Did
We knew this property had the potential to be a top earner in the Smoky Mountains. Our local team immediately implemented a comprehensive, multi-step turnaround plan:
Professional Photography
We completely re-shot the property to capture its true appeal, ensuring it stood out in search results across all booking platforms.
Dynamic Pricing
We deployed data-driven, automated rate adjustments to capture maximum value per night while seamlessly filling gaps in the calendar.
Aggressive Marketing
We pushed the optimized listing across premium channels and our direct-booking site to guarantee immediate visibility and high bookings.
Property Upgrades
We facilitated necessary repairs, including a brand new deck and updated amenities, bringing the home up to luxury hospitality standards.
The Results & Performance Breakdown
The turnaround was immediate and staggering. Within just six months of joining Casago Smoky Mountains, the property generated $23,000 in gross revenue and maintained an impressive 87% occupancy rate. To put this in perspective, comparing the monthly revenue averages shows a dramatic increase in yield. The home is now performing like the premium asset it was meant to be.
Average Monthly Revenue
Occupancy Achievement
"The property only did $35,370 with Cabins USA in 2025. With the results we've seen in just 6 months, I cannot even see the ceiling for gross revenue with our new efforts."